H2XHow to Experience – specialises in designing and delivering compelling customer and employee experiences. Our business creates relationships: relationships that build loyalty, increase profits and reduce churn.

Most companies don’t manage their customers well. The result is an enormous leakage of value. When one utility looked at the impact of their current experiences they found that there was over £250M of revenue at stake.

The principle is simple: what customers spend, say and do depends on how committed they are to a brand. That commitment – their belief - derives from what’s actually delivered and the emotional connection that’s made. If your customers’ experience is positive, they will remain content, loyal and profitable. If it consistently disappoints, they will look elsewhere.

H2X compares what your customers expect with what your employees actually deliver. Then, we help to make the practical and cultural changes needed to close the gap.

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H2X insights. Learn how ..
..first impressions always last longest
One experience. one chance. Make yours count...
..your customers decide
Subconcious power. using Sense and Respond...
..customers perceive value
Effective propositions. The importance of looking deeper...
..customers leave
Understanding defection. Regaining control...
..the experience IS the brand
Capability. Knowing what you do best...
..the best team wins
Culture. Positioning players to succeed
..all things are NOT equal
20% delivers 80%. Why differentiation pays...
..to change?
A proven recipe. Planning perfect execution...

H2X quick wins
10 Winning Strategies
Top brands know what keeps customers happy..
The 5 Must Dos
Five 'musts' for any customer experience programme..
Free 1/2 day workshop
Just add your cross functional team..