H2X: Great Experiences

At H2X we love to learn from what’s going on as well as sharing our own experiences too. Below is a selection we’ve received already. Feel free to add your comments. If you enjoy them, we’d love to hear about what’s worked for you. Post us a great experience you’ve had recently and we’ll share it with other visitors. We’ll review the nominations and post the best ones to the site. Providers of the best experiences will receive invitations to attend HOWTOEXPERIENCE events for free for the next year.

NB. we moderate all submissions to ensure they enhance the experience of people who are genuinely passionate about great customer experiences.


Hangover Cures: How to recover from a bad hangover

David Muir
www.yapp.co.uk

Actually it was a great experience borne from a bloody awful one. Wine had arrived with a bottle missing and both cases open. Courier refuses to help mother with baby with cases up the stairs. Case collapses shattering all bottles.....

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Our problem, not yours

Simon Chrisp
www.starbucks.com

I buy my coffee from Starbucks every morning. Today I was late, so a new shift was working - so they didn't know me. I was going to pay with Amex as I had no cash on me. But their card reader was broken...

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The opposite end of the spectrum

Phil Stubbington
www.toyota.co.uk/inchcape

I've had some very bad experiences with other car dealers (for example, saying there is nothing wrong with the car, when there is a 4 inch nail sticking out of the tyre) so decided to switch my custom to another garage...

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Elemis: Relax and Feel Special

Julie Thompson
www.elemis.com

Clearly a brand that sells aromatherapy oils should have some impact on our senses. But it’s the whole experience that feels different from the moment you start interacting with Elemis. As you enter the treatment room ...

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Operation Shock and Awe: using your Dyson the first time

Iain Carruthers
www.dyson.com

After the development of the cyclone, the single greatest piece of brilliance from Dyson was the transparent housing of the machine. When you first use your Dyson, you see all the shit you’ve been living in ....

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The Geek Squad – You never need shout at your computer again!

Mark Say
www.geeksquad.com

Have you ever really felt Customer Pain? There are some experiences that are so stressful and so frustrating that you cry out for someone…just anyone to be on your side for once. A client deadline to hit ...

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Why I am a Virgin Atlantic fan

Alison Bolton
www.virgin-atlantic.com

I fly a lot on business and whenever I can, I fly with Virgin Atlantic. I can trace back when I first became aware that there was something different about flying with them..

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What "We try harder" really means

Stephen Blanchette
www.avis.com

After returning my Avis rental car to their lot at the Miami Airport and as I waited in line to check in for my flight, I realized I had left my house keys in the returned vehicle ...

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H2X Articles

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• "Delivering an intentional customer experience" - Helping Hard-nosed business people get in touch with their customers emotions
• "A brand is what a brand does" - What Forrest Gump's mother knows about brands
• "The Customer Focus Myth" - Why this is true in many organisations and what's really required to make it a reality

H2X insights. Learn how ..
..first impressions always last longest
One experience. one chance. Make yours count...
..your customers decide
Subconcious power. using Sense and Respond
..customers perceive value
Effective propositions. The importance of looking deeper.
..customers leave
Understanding defection. Regaining control...

H2X quick wins
10 Winning Strategies
Top brands know what keeps customers happy..
The 5 Must Dos
Five 'musts' for any customer experience programme..
Free 1/2 day workshop
Just add your cross functional team..