The opposite end of the spectrum

Phil Stubbington

www.toyota.co.uk/inchcape

I've had some very bad experiences with other car dealers (for example, saying there is nothing wrong with the car, when there is a 4 inch nail sticking out of the tyre) so decided to switch my custom to another garage. Why was the experience great? My experience with Inchcape has been the opposite end of the spectrum. Always cheerful and polite on the telephone, welcoming on arrival at the garage (to the extent that their staff are actually outside to chaperone your car to a suitable parking space!), explain the likely costs of the service, opening and closing times, immediately send you a text message to confirm the booking, and perhaps most importantly carry out the service to high standards.

View great experiences
Post your greatest experience

H2X Articles

Simply click below to download an article as an Adobe Acrobat .pdf file.

If you don’t have the free Acrobat Reader, download it here.

• "Delivering an intentional customer experience" - Helping Hard-nosed business people get in touch with their customers emotions
• "A brand is what a brand does" - What Forrest Gump's mother knows about brands
• "The Customer Focus Myth" - Why this is true in many organisations and what's really required to make it a reality

H2X insights. Learn how ..
..first impressions always last longest
One experience. one chance. Make yours count...
..your customers decide
Subconcious power. using Sense and Respond
..customers perceive value
Effective propositions. The importance of looking deeper.
..customers leave
Understanding defection. Regaining control...

H2X quick wins
10 Winning Strategies
Top brands know what keeps customers happy..
The 5 Must Dos
Five 'musts' for any customer experience programme..
Free 1/2 day workshop
Just add your cross functional team..